a tumblr book

platform and cultures
Allison McCracken, Alexander Cho, Louisa Stein, and Indira Neill Hoch, editors
This title is open access and free to read on the web A free online version is forthcoming


This book takes an extensive look at the many different types of users and cultures that comprise the popular social media platform Tumblr. Though it does not receive nearly as much attention as other social media such as Twitter or Facebook, Tumblr and its users have been hugely influential in creating and shifting popular culture, especially progressive youth culture, with the New York Times referring to 2014 as the dawning of the “age of Tumblr activism.”
Perfect for those unfamiliar with the platform as well as those who grew up on it, this volume contains essays and artwork that span many different topics: fandom; platform structure and design; race, gender and sexuality, including queer and trans identities; aesthetics; disability and mental health; and social media privacy and ethics. An entire generation of young people that is now beginning to influence mass culture and politics came of age on Tumblr, and this volume is an indispensable guide to the many ways this platform works.
Allison McCracken is Associate Professor and Director of the American Studies Program at DePaul University.

Alexander Cho is Assistant Professor in the Department of Asian American Studies at the University of California, Santa Barbara.

Louisa Stein is Associate Professor of Film and Media Culture at Middlebury College.

Indira Neill Hoch is Assistant Professor in the Department of Communication Studies and Theater Arts at Concordia College, Moorhead Minnesota.

Product Details

  • 6 x 9.
  • 404pp.
  • 96 halftones, 4 tables.
Available for sale worldwide

Due to the current global health event, shipping of print books may be delayed. Actual status will show in the shopping cart.

  • Hardcover
  • 2020
  • Available
  • 978-0-472-07456-3

Add to Cart
  • $85.00 U.S.

  • Paper
  • 2020
  • Available
  • 978-0-472-05456-5

Add to Cart
  • $44.95 U.S.

  • Open Access
  • 2020
  • Forthcoming
  • 978-0-472-90129-6

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