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With digitalculturebooks, the University of Michigan Press publishes innovative work in new media studies and digital humanities. We began in 2006 as a partnership between MLibrary and the Press, taking advantage of the skills and expertise of staff throughout Michigan Publishing. Our primary goal is to be an incubator for new publishing models in the humanities and social sciences.

Digital Rhetoric

Theory, Method, Practice
Douglas Eyman
A survey of a range of disciplines whose practitioners are venturing into the new field of digital rhetoric, examining the history of the ways digital and networked technologies inhabit and shape traditional rhetorical practices as well as considering new rhetorics made possible by current technologies


What is “digital rhetoric”? This book aims to answer that question by looking at a number of interrelated histories, as well as evaluating a wide range of methods and practices from fields in the humanities, social sciences, and information sciences to determine what might constitute the work and the world of digital rhetoric. The advent of digital and networked communication technologies prompts renewed interest in basic questions such as What counts as a text? and Can traditional rhetoric operate in digital spheres or will it need to be revised? Or will we need to invent new rhetorical practices altogether?

Through examples and consideration of digital rhetoric theories, methods for both researching and making in digital rhetoric fields, and examples of digital rhetoric pedagogy, scholarship, and public performance, this book delivers a broad overview of digital rhetoric. In addition, Douglas Eyman provides historical context by investigating the histories and boundaries that arise from mapping this emerging field and by focusing on the theories that have been taken up and revised by digital rhetoric scholars and practitioners. Both traditional and new methods are examined for the tools they provide that can be used to both study digital rhetoric and to potentially make new forms that draw on digital rhetoric for their persuasive power.

Cover: design by Paula Newcomb

Digital Rhetoric is unarguably a groundbreaking book. Eyman thinks from within the history and theory of rhetoric and composition, and he puts pressure on both through the leverage afforded by the intersections of new media and digital literacy. Eyman misses nothing. Literally. But he does not present this research without also conducting a kind of ‘programming’ exercise, I would say. It’s as if Eyman is performing both a new piece of ‘code’ at the same time he is de-bugging the code.”
—Cynthia Haynes, Clemson University

Douglas Eyman is Associate Professor and Director of the PhD in Writing and Rhetoric at George Mason University and Senior Editor and Publisher of Kairos: A Journal of Rhetoric, Technology, and Pedagogy.

Praise / Awards

  • "…invaluable as a course text for introducing digital rhetoric and more generally as a resource for those in rhetoric and composition and related fields…Highly Recommended."
    --Choice Reviews

Product Details

  • 6 x 9.
  • 176pp.
  • 2 Tables.
Available for sale worldwide

  • Hardcover
  • 2015
  • Available
  • 978-0-472-07268-2

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  • $64.95 U.S.

  • Paper
  • 2015
  • Available
  • 978-0-472-05268-4

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  • $29.95 U.S.

  • Open Access
  • 2015
  • Available
  • 978-0-472-90011-4

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