Hallyu 2.0

The Korean Wave in the Age of Social Media
Sangjoon Lee and Abé Mark Nornes, editors
The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave


Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu’s impact on Korea’s national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu’s propagation.

Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon.

Hallyu 2.0’s endeavor—to ‘explore how Korean popular-cultural products have been circulated, disseminated, and consumed by audiences around the globe’—is eminently timely and worthy. The volume has an important contribution to make to scholarship on the Korean Wave. It will be of interest to scholars and students as well as an eager global base of fans keen to read more academic approaches to Korean popular music and dramas.”
—Stephen Epstein, Victoria University of Wellington

Sangjoon Lee is Assistant Professor in the Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore.

Abé Mark Nornes is Professor of Asian Cinema at the University of Michigan.

Praise / Awards

  • "With this volume on how hallyu attracts new markets and fans in the age of social media and participatory culture, Lee and Nornes make a valuable addition to [Korean Wave] literature…Highly recommended."
    --Choice Reviews

Look Inside

Supplemental Materials

Hallyu 2.0 Youtube Playlist

Product Details

  • 6 x 9.
  • 276pp.
  • 6 Tables, 13 Halftones, 4 Figures.
Available for sale worldwide

  • Hardcover
  • 2015
  • Available
  • 978-0-472-07252-1

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  • $85.00 U.S.

  • Paper
  • 2015
  • Available
  • 978-0-472-05252-3

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  • $35.95 U.S.

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  • Hallyu, Halliu, Korean Wave, K-pop, Korean Pop Music, Korean Cinema, K-Drama, Korean TV Drama, Social Media, YouTube, Psy, Asian Media, Global Media Industries