Television, Japan, and Globalization

Volume 67
Mitsuhiro Yoshimoto, Eva Tsai, and JungBong Choi, Editors
Shines new theoretical light on Japanese television in global perspective


Television, Japan, and Globalization makes a monumental contribution to the literature of television studies, which has increasingly recognized its problematic focus on US and Western European media, and a compelling intervention in discussions of globalization, through its careful attention to contradictory and complex phenomena on Japanese TV. Case studies include talent and stars, romance, anime, telops, game and talk shows, and live-action nostalgia shows. The book also looks at Japanese television from a political and economic perspective, with attention to Sky TV, production trends, and Fuji TV as an architectural presence in Tokyo.
The combination of textual analysis, clear argument, and historical and economic context makes this book ideal for media studies audiences. Its most important contribution may be moving the study of Japanese popular culture beyond the tired truisms about postmodernism and opening up new lines of thinking about television and popular culture within and between nations.
Mitsuhiro Yoshimoto is Associate Professor in Department of East Asian Studies at New York University. He is the author of Kurosawa: Film Studies and Japanese Cinema (2000) and Empire of Images and the End of Cinema (2007).

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  • 298 pages.
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  • 2010
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  • 978-1-929280-76-6

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