Global Digital Cultures

Perspectives from South Asia
Aswin Punathambekar and Sriram Mohan, Editors
How digitalization is reshaping culture and communication in the twenty-first century


Digital media histories are part of a global network, and South Asia is a key nexus in shaping the trajectory of digital media in the twenty-first century. Digital platforms like Facebook, WhatsApp, and others are deeply embedded in the daily lives of millions of people around the world, shaping how people engage with others as kin, as citizens, and as consumers. Moving away from Anglo-American and strictly national frameworks, the essays in this book explore the intersections of local, national, regional, and global forces that shape contemporary digital culture(s) in regions like South Asia: the rise of digital and mobile media technologies, the ongoing transformation of established media industries, and emergent forms of digital media practice and use that are reconfiguring sociocultural, political, and economic terrains across the Indian subcontinent. From massive state-driven digital identity projects and YouTube censorship to Tinder and dating culture, from Twitter and primetime television to Facebook and political rumors, Global Digital Cultures focuses on enduring concerns of representation, identity, and power while grappling with algorithmic curation and data-driven processes of production, circulation, and consumption.

“This is a fantastic volume on an important topic. Global digital culture is a growing field. This volume will set a new standard and become a core text.”
—Guobin Yang, Grace Lee Boggs Professor of Sociology and Communication, University of Pennsylvania

Cover photo by Victor Grigas.

Aswin Punathambekar is Associate Professor of Media Studies and Founding Director of the Global Media Studies Initiative in the Department of Communication Studies at the University of Michigan.
Sriram Mohan is a doctoral candidate in the Department of Communication Studies at the University of Michigan.

Praise / Awards

  • "...this is a valuable addition to the literature that has for decades been documented by the Global North."
    Journalism & Mass Communication Quarterly

  • "The essays in this volume perform the necessary work of contextualizing digital media usage in light of local pressures of representation, exploration, and aspiration." - After Image, Laboni Bhattacharya 

    "These essays represent exciting work being undertaken in South Asian media studies." - After Image, Laboni Bhattacharya 

Product Details

  • 6 x 9.
  • 326pp.
  • 6 illustrations, 3 tables.
Available for sale worldwide

  • Hardcover
  • 2019
  • Available
  • 978-0-472-13140-2

Add to Cart
  • $59.95 U.S.

  • Open Access
  • 2019
  • Available
  • 978-0-472-90127-2

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