Coeds Ruining the Nation

Women, Education, and Social Change in Postwar Japanese Media
Volume 87
Julia C. Bullock
A unique glimpse into the hopes and fears of the Japanese people as coeducation was first introduced in the Occupation period.


In the late 1800s, Japan introduced a new, sex-segregated educational system. Boys would be prepared to enter a rapidly modernizing public sphere, while girls trained to become “good wives and wise mothers” who would contribute to the nation by supporting their husbands and nurturing the next generation of imperial subjects. When this system was replaced by a coeducational model during the American Occupation following World War II, adults raised with gender-specific standards were afraid coeducation would cause “moral problems”—even societal collapse. By contrast, young people generally greeted coeducation with greater composure. 

This is the first book in English to explore the arguments for and against coeducation as presented in newspaper and magazine articles, cartoons, student-authored school newsletters, and roundtable discussions published in the Japanese press as these reforms were being implemented. It complicates the notion of the postwar years as a moment of rupture, highlighting prewar experiments with coeducation that belied objections that the practice was a foreign imposition and therefore “unnatural” for Japanese culture. It also illustrates a remarkable degree of continuity between prewar and postwar models of femininity, arguing that Occupation-era guarantees of equal educational opportunity were ultimately repurposed toward a gendered division of labor that underwrote the postwar project of economic recovery. Finally, it excavates discourses of gender and sexuality underlying the moral panic surrounding coeducation to demonstrate that claims of rampant sexual deviance, among other concerns, were employed as disciplinary mechanisms meant to reinforce compliance with an ideology of harmonious gender complementarity and to dissuade women from pursuing conventionally masculine prerogatives.
This book will interest scholars of Japanese history and culture and, more broadly, scholars of media, education, and gender and sexuality studies. Written in accessible and engaging language that avoids jargon, it is also suitable for use in undergraduate courses
Julia C. Bullock is Associate Professor of Japanese Studies in the Department of Russian and East Asian Languages and Cultures at Emory University.

Praise / Awards

  • "[Bullock] succeeds admirably in showing how those who lived through the transformation experienced the introduction of coeducation in Japan. ... Highly recommended."
    CHOICE (Editor's Pick)

Product Details

  • 244 pages.
  • 15 Images.
Available for sale worldwide

  • Ebook
  • 2019
  • Available
  • 978-0-472-12559-3

  • EPUB: Adobe Digital Editions e-book (DRM Protected)

Add to Cart
  • $24.95 U.S.

  • PDF: Adobe Digital Editions e-book (DRM Protected)

Add to Cart
  • $24.95 U.S.

  • Kindle

Add to Cart

Choosing any of the above format options will take you to the appropriate e-retailer to complete your purchase. Pricing may vary by individual e-retailer. Please see e-retailer site for purchasing information.

For more information about our Digital Products, including reading systems and accessible formats, visit our Digital Products page.

Related Products

Add to Cart
  • $79.95 U.S.

Add to Cart
  • $24.95 U.S.